SERRA is Part of the WINTERSTEIGER Group

SERRA is Part of the WINTERSTEIGER Group

A new, strong partnership in the industry

With retroactive effect as of January 1, 2019, the Wintersteiger AG from Ried in Austria will take over the company SERRA Maschinenbau GmbH from Rimsting, Bavaria

With a workforce of around 40, SERRA develops, manufactures, and distributes machines and saw blades for mobile and stationary sawmills. WINTERSTEIGER and SERRA have worked together closely for 15 years. After 20 years as managing partner of this successful company, Johann Fritz has decided to leave SERRA for serious family reasons.

SERRA’s mobile and stationary sawmills complement the WINTERSTEIGER product portfolio in the Division Woodtech (thin-cutting sawing machines, saw blades, automation solutions, and timber repair systems). The acquisition of SERRA has allowed the division to add further services in the woodworking value-added chain: Logs with a diameter of up to 160 cm are split with SERRA sawmills before being further processed on WINTERSTEIGER thin-cutting sawing machines.

“With this acquisition, WINTERSTEIGER aims to boost growth on two levels. On the one hand, there is the potential to increase sales of SERRA products in markets that have either been completely or largely overlooked to date, but in which WINTERSTEIGER already has a mature sales structure – such as the USA. And on the other, WINTERSTEIGER can use the existing sales of SERRA sawmills not only to promote sales of band-saw blades in particular, but also thin-cutting sawing machines,” explains CEO Dr. Florestan von Boxberg.

The SERRA brand and the Rimsting site will continue under WINTERSTEIGER. Contact persons will also remain the same. SERRA’s current Managing Director, Christian Mayer, will be joined by DI (FH) Andreas Doubrava, Authorized Officer of WINTERSTEIGER AG, to form SERRA’s new management team.